Vol. 15, No. 1, 2014.

 

Jelena Jaćimović,
Ružica Petrović
The University of Belgrade,
The School of Dental Medicine,
Central Library
 
 


 

STEREOTYPES OF LIBRARIANS IN THE GENERAL PUBLIC,IN POPULAR CULTURE AND SCIENTIFIC LITERATURE OF THE LIBRARIANSHIP


UDC 023-055.2:316.647.8
Keywords: Librarians, Librarian profession, Stereotype
Summary: Since the very beginning of the profession, librarianship has been exposed to stereotypical perceptions of positive or negative character. The traditional labeling of a librarian as a spinster has been overcome by modern stereotypes, which are no longer exclusively tied to the female gender. The image of librarians as professionals is, primarily, conditioned by the images that exist in the media and in the public opinion, but also by their own view of the profession. In order to detect the existing attitudes and beliefs about librarians and determine the possible change of the roles of librarians, it would be interesting to examine the images that represent librarians in professional literature, mass media and popular culture.

 

                                                                                                       


 

SCIENTIFIC PAPERS

Aleksandra Vraneš
DIGITAL HUMANITIES AND MODERN LIBRARIESE

Katerina Zdravkova, Boban Joksimoski, Ivan Chorbev, Dragan Mihajlov
PETER IN THE CLOUD OF EDUCATION 

Denis Maurel, Nathalie Friburger, Iris Eshkol-Taravella
ENRICHMENT OF RENAISSANCE TEXTS WITH PROPER NAME 

Miljana Mladenović
DIGITAL DICTIONARY OF THE SOUTH SERBIAN DIALECT

Jelena Jaćimović, Ružica Petrović
STEREOTYPES OF LIBRARIANS IN THE GENERAL PUBLIC,IN POPULAR CULTURE AND SCIENTIFIC LITERATURE OF THE LIBRARIANSHIP

 

REVIEWS

Ana Golubović
INTERDISCIPLINARY RESEARCH ON CULTURAL AND LINGUISTIC HERITAGE OF SERBIA AND
PRODUCTION OF MULTIMEDIA INTERNET PORTAL "GLOSSARY OF SERBIAN CULTURE"

Biljana Lazić i Gordana Nedeljkov
THE 8TH RUSSIAN SUMMER SCHOOL IN INFORMATION RETRIEVAL (RUSSIR 2014)

Duško Vitas
THE CONFERENCE ON COMPUTATIONAL LINGUISTICS IN BULGARIA, SOFIA, HELD ON