Abstract: Evolution is a continuous and unavoidable process of gradual transformation from one state into another. Starting from 1981 when first “computing environment for academic use” was established at Carnegie Mellon, learning progressed from traditional learning towards E-learning. In the 21st century, evolution of communication and collaboration has been even more dramatic. People intensively employ social networking for private and professional purposes. Novel communication trends affected E-learning transforming it into E-learning 2.0. This paper presents an example of this tendency. It starts with an analogy between purchasing goods and acquiring knowledge and skills, and continues with an introduction of two constituents of E-learning 2.0. As an example, an ongoing course that employs several social networking techniques and collaborative learning is presented in details. Particular attention is paid to student’s effort to exploit it and teacher’s effort to properly maintain it. The paper ends with the benefits and disadvantages of this approach and the intentions of further implementation of E-learning 2.0 in the same course at international level.